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Web and product analytics connector

Google Analytics 4 analytics from your own data

Website traffic and user behavior: sessions, users, events, conversions and custom dimensions.

Connect Google Analytics 4 →Try a free tool on a sample

What you can learn from your Google Analytics 4 data

Once Google Analytics 4 is connected, these are the questions your data can answer. Each one has a free tool that shows the method on a sample first.

Attribution

Which channel earns credit for a sale or sign-up.

Fits your report and realtime.

Try the free toolSee a sample report

Seasonality

Patterns that repeat by week, month or season.

Fits your report.

Try the free toolSee a sample report

Forecasting

What the next weeks or months may look like.

Fits your report.

Try the free toolSee a sample report

Anomaly detection

Days or numbers that look out of the ordinary.

Fits your realtime.

Try the free toolSee a sample report

Funnel

Where people drop off between steps.

Fits your realtime.

Try the free toolSee a sample report

Guides for Google Analytics 4 data

What data it brings

  • report: GA4 reporting: traffic, users, sessions, events and conversions
  • realtime: Real-time active users and events

A question you can ask

“How many sessions did the site have?”

Ask it in your own words. You get the answer, with the steps that made it.

How to connect it

You connect with a Google service account you share your property with. It takes a few minutes.

  1. In your MCP Analytics account, open Connectors and choose Google Analytics 4. The setup form opens there.
  2. Go to Google Cloud Console > IAM & Admin > Service Accounts
  3. Create a service account (or select an existing one)
  4. Click Keys > Add Key > Create new key > JSON
  5. Download the .json key file
  6. In GA4, go to Admin > Property Access Management and add the service account email as Viewer
  7. In the same Cloud project enable the Google Analytics Data API. If key creation is blocked, your organization policy iam.disableServiceAccountKeyCreation is on (it is on by default for organizations created on or after May 3, 2024) and an admin must allow it.

Google Analytics 4 help page for this step →

We test the connection before we save it, so you know right away if a step was missed.

Open Connectors →

What we keep, and how to disconnect

We keep the key or login you give us, encrypted, and use it only to read the data you ask about. Other accounts cannot see your connections. To stop, open Connectors in your account and choose Remove on the Google Analytics 4 row; that deletes the saved key. You can also cancel the key in Google Analytics 4 itself.

Questions

What can I learn from my Google Analytics 4 data?

You can see which channel earns credit for a sale or sign-up, patterns that repeat by week, month or season, and what the next weeks or months may look like. Each one has a free tool that shows the method on a sample.

Will this change anything in my Google Analytics 4 account?

No. We only read. Nothing in Google Analytics 4 is changed.

Can I use a file instead?

Yes. Export a CSV from Google Analytics 4 and upload it. Connecting just saves you the export each time.

Can I combine Google Analytics 4 with my other data?

Yes. Connect each source, then ask a question that names both.

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