Fathom Analytics analytics from your own data
Daily visits, unique visitors, pageviews, average duration and bounce rate for one Fathom site, analysis-ready.
What you can learn from your Fathom Analytics data
Once Fathom Analytics is connected, these are the questions your data can answer. Each one has a free tool that shows the method on a sample first.
What data it brings
- daily traffic: One row per day for the site: visits, unique visitors, pageviews, average visit duration and bounce rate (no visitor-level data).
A question you can ask
“Which day had the most pageviews?”
Ask it in your own words. You get the answer, with the steps that made it.
How to connect it
You connect with a key you create in your Fathom Analytics account. It takes a few minutes.
- In your MCP Analytics account, open Connectors and choose Fathom Analytics. The setup form opens there.
- In your Fathom account settings, find the API section and create a token.
- Copy the token when it is shown.
- Paste the token and your Site ID into the setup form. The connection only reads data.
Fathom Analytics help page for this step →
We test the connection before we save it, so you know right away if a step was missed.
What we keep, and how to disconnect
We keep the key or login you give us, encrypted, and use it only to read the data you ask about. Other accounts cannot see your connections. To stop, open Connectors in your account and choose Remove on the Fathom Analytics row; that deletes the saved key. You can also cancel the key in Fathom Analytics itself.
Questions
What can I learn from my Fathom Analytics data?
You can see patterns that repeat by week, month or season, what the next weeks or months may look like, and days or numbers that look out of the ordinary. Each one has a free tool that shows the method on a sample.
Will this change anything in my Fathom Analytics account?
No. We only read. Nothing in Fathom Analytics is changed.
Can I use a file instead?
Yes. Export a CSV from Fathom Analytics and upload it. Connecting just saves you the export each time.
Can I combine Fathom Analytics with my other data?
Yes. Connect each source, then ask a question that names both.