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Web and product analytics connector

Bitly analytics from your own data

Short links and daily click totals for one group in your Bitly account, analysis-ready.

Connect Bitly →Try a free tool on a sample

What you can learn from your Bitly data

Once Bitly is connected, these are the questions your data can answer. Each one has a free tool that shows the method on a sample first.

Seasonality

Patterns that repeat by week, month or season.

Fits your links and daily clicks.

Try the free toolSee a sample report

Pareto (80/20)

The few items or customers that bring most of the results.

Fits your links.

Try the free toolSee a sample report

Attribution

Which channel earns credit for a sale or sign-up.

Fits your links.

Try the free toolSee a sample report

Forecasting

What the next weeks or months may look like.

Fits your daily clicks.

Try the free toolSee a sample report

Anomaly detection

Days or numbers that look out of the ordinary.

Fits your daily clicks.

Try the free toolSee a sample report

What data it brings

  • links: Short links created in the last 365 days: link, id, created date (the day only), archived and deleted flags, and the number of tags (no destination URLs or titles).
  • daily clicks: Clicks on all short links in the group, one row per day for the last 90 days: the day and the click count.

A question you can ask

“How many short links were created each month?”

Ask it in your own words. You get the answer, with the steps that made it.

How to connect it

You connect with a key you create in your Bitly account. It takes a few minutes.

  1. In your MCP Analytics account, open Connectors and choose Bitly. The setup form opens there.
  2. In Bitly, create an access token and copy it.
  3. Paste the token and your group id into the setup form.

Bitly help page for this step →

We test the connection before we save it, so you know right away if a step was missed.

Open Connectors →

What we keep, and how to disconnect

We keep the key or login you give us, encrypted, and use it only to read the data you ask about. Other accounts cannot see your connections. To stop, open Connectors in your account and choose Remove on the Bitly row; that deletes the saved key. You can also cancel the key in Bitly itself.

Questions

What can I learn from my Bitly data?

You can see patterns that repeat by week, month or season, the few items or customers that bring most of the results, and which channel earns credit for a sale or sign-up. Each one has a free tool that shows the method on a sample.

Will this change anything in my Bitly account?

No. We only read. Nothing in Bitly is changed.

Can I use a file instead?

Yes. Export a CSV from Bitly and upload it. Connecting just saves you the export each time.

Can I combine Bitly with my other data?

Yes. Connect each source, then ask a question that names both.

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