Omnisend analytics from your own data
Email and SMS campaigns from your Omnisend account, analysis-ready.
What you can learn from your Omnisend data
Once Omnisend is connected, these are the questions your data can answer. Each one has a free tool that shows the method on a sample first.
What data it brings
- campaigns: Campaigns: status, type, channel (email, SMS), and created, updated, started and ended dates (no message content).
A question you can ask
“How many campaigns are there by channel?”
Ask it in your own words. You get the answer, with the steps that made it.
How to connect it
You connect with a key you create in your Omnisend account. It takes a few minutes.
- In your MCP Analytics account, open Connectors and choose Omnisend. The setup form opens there.
- In Omnisend go to Store settings, then API keys, and choose Create API key.
- Enable only the Campaigns permission, name the key, and copy it.
- Paste the key into the setup form. The connection only reads data.
Omnisend help page for this step →
We test the connection before we save it, so you know right away if a step was missed.
What we keep, and how to disconnect
We keep the key or login you give us, encrypted, and use it only to read the data you ask about. Other accounts cannot see your connections. To stop, open Connectors in your account and choose Remove on the Omnisend row; that deletes the saved key. You can also cancel the key in Omnisend itself.
Questions
What can I learn from my Omnisend data?
You can see whether version a really beat version b, which channel earns credit for a sale or sign-up, and where people drop off between steps. Each one has a free tool that shows the method on a sample.
Will this change anything in my Omnisend account?
No. We only read. Nothing in Omnisend is changed.
Can I use a file instead?
Yes. Export a CSV from Omnisend and upload it. Connecting just saves you the export each time.
Can I combine Omnisend with my other data?
Yes. Connect each source, then ask a question that names both.