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Email and marketing connector

ActiveCampaign analytics from your own data

Deals and email campaigns from your ActiveCampaign account, analysis-ready.

Connect ActiveCampaign →Try a free tool on a sample

What you can learn from your ActiveCampaign data

Once ActiveCampaign is connected, these are the questions your data can answer. Each one has a free tool that shows the method on a sample first.

Funnel

Where people drop off between steps.

Fits your deals and campaigns.

Try the free toolSee a sample report

Forecasting

What the next weeks or months may look like.

Fits your deals.

Try the free toolSee a sample report

Pareto (80/20)

The few items or customers that bring most of the results.

Fits your deals.

Try the free toolSee a sample report

A/B test

Whether version A really beat version B.

Fits your campaigns.

Try the free toolSee a sample report

Attribution

Which channel earns credit for a sale or sign-up.

Fits your campaigns.

Try the free toolSee a sample report

What data it brings

  • deals: Deals: value (as the service sends it, units settled by the live read), currency, status, stage and pipeline ids, owner, and created and modified dates.
  • campaigns: Email campaigns: type, status, send date, emails sent, opens, unique opens and link clicks.

A question you can ask

“What is the total value_raw of deals by status?”

Ask it in your own words. You get the answer, with the steps that made it.

How to connect it

You connect with a key you create in your ActiveCampaign account. It takes a few minutes.

  1. In your MCP Analytics account, open Connectors and choose ActiveCampaign. The setup form opens there.
  2. In ActiveCampaign open Settings, then Developer.
  3. Under API Access copy the URL (its first part is your account name) and the Key.
  4. Type the account name in the setup form and paste the key into the setup form. The connection only reads data.

ActiveCampaign help page for this step →

We test the connection before we save it, so you know right away if a step was missed.

Open Connectors →

What we keep, and how to disconnect

We keep the key or login you give us, encrypted, and use it only to read the data you ask about. Other accounts cannot see your connections. To stop, open Connectors in your account and choose Remove on the ActiveCampaign row; that deletes the saved key. You can also cancel the key in ActiveCampaign itself.

Questions

What can I learn from my ActiveCampaign data?

You can see where people drop off between steps, what the next weeks or months may look like, and the few items or customers that bring most of the results. Each one has a free tool that shows the method on a sample.

Will this change anything in my ActiveCampaign account?

No. We only read. Nothing in ActiveCampaign is changed.

Can I use a file instead?

Yes. Export a CSV from ActiveCampaign and upload it. Connecting just saves you the export each time.

Can I combine ActiveCampaign with my other data?

Yes. Connect each source, then ask a question that names both.

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