Google Search Console analytics from your own data
Search performance data: queries, pages, clicks, impressions, CTR and position rankings.
What you can learn from your Google Search Console data
Once Google Search Console is connected, these are the questions your data can answer. Each one has a free tool that shows the method on a sample first.
Pareto (80/20)
The few items or customers that bring most of the results.
Fits your search analytics and sites.
What data it brings
- search analytics: Search performance: queries, pages, clicks, impressions, CTR and position
- sites: The Search Console sites you can read
A question you can ask
“How many clicks did the site get?”
Ask it in your own words. You get the answer, with the steps that made it.
How to connect it
You connect with a Google service account you share your property with. It takes a few minutes.
- In your MCP Analytics account, open Connectors and choose Google Search Console. The setup form opens there.
- Go to Google Cloud Console > IAM & Admin > Service Accounts
- Create a service account (or select an existing one)
- Click Keys > Add Key > Create new key > JSON
- Download the .json key file
- In Search Console open Settings, then Users and permissions, and add the service account email as a user with Full access
- If key creation is blocked, your organization policy iam.disableServiceAccountKeyCreation is on (it is on by default for organizations created on or after May 3, 2024) and an admin must allow it.
Google Search Console help page for this step →
We test the connection before we save it, so you know right away if a step was missed.
What we keep, and how to disconnect
We keep the key or login you give us, encrypted, and use it only to read the data you ask about. Other accounts cannot see your connections. To stop, open Connectors in your account and choose Remove on the Google Search Console row; that deletes the saved key. You can also cancel the key in Google Search Console itself.
Questions
What can I learn from my Google Search Console data?
You can see patterns that repeat by week, month or season, the few items or customers that bring most of the results, and what the next weeks or months may look like. Each one has a free tool that shows the method on a sample.
Will this change anything in my Google Search Console account?
No. We only read. Nothing in Google Search Console is changed.
Can I use a file instead?
Yes. Export a CSV from Google Search Console and upload it. Connecting just saves you the export each time.
Can I combine Google Search Console with my other data?
Yes. Connect each source, then ask a question that names both.