Your Amazon Data Has
Answers Worth a Closer Look
Seller Central reports show you what sold. MCP Analytics runs statistical tests on your order export so you can see which differences are real and which are noise. Export your order CSV, upload it, and get an FBA vs FBM comparison, geographic demand patterns, and promotion results.
What Seller Central Won't Tell You
Seller Central gives you totals. You need the story behind the numbers.
FBA vs FBM Comparison
Compares fulfillment methods on revenue, shipping speed, and cancellation rates, using the columns in your export. A significance test tells you whether a gap between FBA and FBM is larger than chance, not just which sold more.
Geographic Demand Patterns
See where your orders cluster and which regions have the highest order values. If your export includes shipping costs, see where they weigh on margin.
Promotion Results & Fulfillment Delays
Compare order results during promotions with the weeks around them, to see whether a promotion lifted revenue or mostly gave away margin. Spot fulfillment delays and cancellation patterns in the same export.
Export. Upload. Understand.
Three steps from Seller Central to actionable insights
Export from Seller Central
In Amazon Seller Central, go to Reports → Business Reports → Download. Choose your date range and export as CSV. You can also use the Orders report under Reports → Fulfillment. Report names in Seller Central change from time to time, so look for the closest match.
Upload Your CSV
Drop the file into MCP Analytics. The system automatically recognizes Amazon's column format (order IDs, ASINs, fulfillment channels, shipping addresses). If a column is not recognized, the report says so.
Get Your Analysis
Pick an analysis or ask a question in plain English. Receive an interactive report with charts, the method used, and written findings (drafted by AI, so check them against your own numbers).
We're building a direct Amazon connector so you can skip the CSV export entirely. Analyze live data without leaving MCP Analytics. Learn about connectors →
Analyses built for Amazon Sellers
Every analysis runs on your own data and produces a shareable report. Which ones apply depends on the columns in your export.
Sales Performance
Overall sales metrics, order volume trends, and period-over-period growth rates.
Revenue Trends
Daily, weekly, and monthly revenue with trend lines, growth rates, and unusual days flagged.
FBA vs FBM Comparison
Compares fulfillment methods on revenue, speed, and cancellations.
Product Performance
Top sellers, slow movers, ASIN-level analysis, category breakdowns, and pricing insights.
Order Value Analysis
Average order value by channel, product category, fulfillment type, and time period.
Geographic Analysis
Regional demand patterns and order value by location.
Promotional Effectiveness
How order results moved during promotions, including coupons and deals, when your export marks them.
Shipping Performance
Delivery speed, carrier comparison, and shipping cost, where your export has those columns.
Tax & Fee Analysis
Fee and tax columns from your export, summarized by period and fulfillment type.
What this adds to Seller Central
Seller Central is the source of your data and stays your system of record. This is what a statistical report on top of the export adds.
| Question | MCP Analytics report | Seller Central Business Reports |
|---|---|---|
| Sales totals and basic charts | Yes | Yes |
| Is the FBA vs FBM gap bigger than chance? | Significance test, method shown | Check Seller Central's own reports |
| Where do orders cluster by region? | Regional breakdown from your export | Check Seller Central's own reports |
| How did promotions change order results? | Before and during comparison | Check Seller Central's own reports |
| Revenue forecast | Forecast with an uncertainty band, see time series forecasting | Check Seller Central's own reports |
| Written summary of findings | Drafted by AI, you check it | Not in Business Reports, in our reading |
We do not describe what Seller Central includes. Check your own account's reports for what they show.
See a real report before you upload
We have not published a report built on Amazon order data yet. These are real reports on public datasets (not Amazon data), so you can see the layout, the charts, and how the method is shown. Your report uses the same structure with your columns.
Amazon Seller Analytics FAQ
How do I export my Amazon order data as CSV?
In Amazon Seller Central, go to Reports → Business Reports and click Download to export as CSV. You can also access order-level data under Reports → Fulfillment → All Orders. Select your date range and download the file. Report availability can differ by seller plan, so check what your account offers.
What Amazon analyses can I run?
Sales performance, revenue trends, FBA vs FBM comparison, product performance, order value analysis, geographic demand analysis, promotional effectiveness, shipping performance, tax and fee analysis, order cancellation analysis, B2B vs B2C analysis, and weekend vs weekday sales patterns. Which apply depends on the columns in your export.
Can I compare FBA vs FBM performance?
Yes. The FBA vs FBM comparison analysis compares fulfillment methods on revenue, shipping speed, and cancellation rates, using the columns in your export. It reports whether the gap is larger than chance and shows the method. You decide what to change.
Is this better than Seller Central reports?
It does a different job. Seller Central provides sales summaries and operational metrics. MCP Analytics takes your export and adds statistical tests (such as the FBA vs FBM comparison), a revenue forecast, a promotion before-and-during comparison, and a regional breakdown, with the method named in each report. Use both.
How is my Amazon data protected?
We do not train AI models on your content. Datasets you upload are used only to run the analysis you requested. See the privacy policy for details. We don't connect to your Seller Central account directly; we only analyze the CSV you upload.
Amazon Seller Analytics Resources
Tutorials, guides, and deep-dives for Amazon sellers
Analytics for Every Platform
MCP Analytics works with data from all major e-commerce and payment platforms.
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