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Media Mix Model — Lite In Minutes

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Running media mix model — lite analysis...

Running media mix model — lite analysis...

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What's in the report?

Which marketing channels actually drive sales? Regression-based media mix attribution with adstock and saturation. Map a dated outcome (sales, revenue, conversions) and the spend columns for each channel, and get a per-channel contribution and share of the outcome, a return and marginal return per unit of spend with 95 percent intervals, response curves showing where each channel flattens out, the whole outcome decomposed over time into a non-marketing baseline plus each channel, and a collinearity diagnostic that says out loud when the per-channel split cannot be trusted. Carryover decay and diminishing returns are FITTED per channel by grid search plus refinement, never assumed.

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Where the Outcome Came From, Period by Period

Interactive stacked_bar visualization

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Contribution, Return and Fitted Shape by Channel

Interactive table visualization

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Return per Unit of Spend, with 95 Percent Intervals

Interactive scatter visualization

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Response Curves — Where Each Channel Flattens Out

Interactive scatter visualization

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Can the Per-Channel Split Be Believed?

Interactive table visualization

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Model Fit Diagnostics

Interactive table visualization

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Methods and Disclosure

Interactive table visualization

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AI Insights

Plain-English interpretation — what the numbers mean, what's significant, and what to do next.

The Question This Answers

Split sales or revenue between a non-marketing baseline and each marketing channel's spend

Questions?

See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.

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