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Analyze another fileWhich marketing channels actually drive sales? Regression-based media mix attribution with adstock and saturation. Map a dated outcome (sales, revenue, conversions) and the spend columns for each channel, and get a per-channel contribution and share of the outcome, a return and marginal return per unit of spend with 95 percent intervals, response curves showing where each channel flattens out, the whole outcome decomposed over time into a non-marketing baseline plus each channel, and a collinearity diagnostic that says out loud when the per-channel split cannot be trusted. Carryover decay and diminishing returns are FITTED per channel by grid search plus refinement, never assumed.
Interactive stacked_bar visualization
Interactive table visualization
Interactive scatter visualization
Interactive scatter visualization
Interactive table visualization
Interactive table visualization
Interactive table visualization
Plain-English interpretation — what the numbers mean, what's significant, and what to do next.
Split sales or revenue between a non-marketing baseline and each marketing channel's spend
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