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Running predictive customer lifetime value (bg/nbd + gamma-gamma) analysis...
Sent to — interactive charts, statistical results, R code, and AI insights.
Analyze another fileStandard-library analysis: forecast what your customers are worth from here, straight from a raw transactions table (one row per order). The industry-standard buy-till-you-die model — BG/NBD for how often each customer buys and how likely they are to have quietly churned, Gamma-Gamma for what a transaction of theirs is worth — gives every customer an expected number of future purchases, a probability they are still active, an expected transaction value, and a predicted lifetime value over a stated horizon. Every run is back-tested: part of your own history is held out, the model is refit without it, and predicted purchases are compared against what actually happened, so you can see whether the forecast is worth trusting before you act on it.
Interactive histogram visualization
Interactive table visualization
Interactive scatter visualization
Interactive table visualization
Plain-English interpretation — what the numbers mean, what's significant, and what to do next.
Set an acquisition budget against what new customers are actually likely to be worth
See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.
Run any analysis on your own data — validated R analyses, interactive reports, AI insights, and PDF export.
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