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Analyze another fileStandard-library analysis: cumulative gains and lift for campaign targeting decisions. Map the actual yes/no outcome and any ranking score — a model's propensity, a RFM rank, a hand-built priority number — and get the answer to "if I only contact the top N%, how much of the total value do I capture?". Delivers the cumulative gains curve against the random-targeting diagonal, the cumulative lift curve, a decile or ventile table with response rate and lift in each bucket, the top-decile lift as the headline number, the break-even value-to-cost ratio at every depth, and — when a contact cost and a value per response are supplied — the profit-maximizing contact depth.
Interactive scatter visualization
Interactive scatter visualization
Interactive table visualization
Interactive table visualization
Interactive table visualization
Plain-English interpretation — what the numbers mean, what's significant, and what to do next.
Decide how deep down a scored list a campaign should go
See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.
Run any analysis on your own data — validated R analyses, interactive reports, AI insights, and PDF export.
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