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Incrementality Test (Geo Lift) In Minutes

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What's in the report?

Standard-library analysis: how much of the lift was actually incremental. You turned something on in some markets and deliberately held others back — this measures the difference-in-differences between the two arms, so the untreated markets carry whatever would have happened anyway. Two-way fixed-effects estimate with unit-clustered 95% intervals, a parallel-trends integrity check that says out loud when the estimate is not credible, an event study showing when the effect started, and the 2x2 of cell means underneath it all.

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Treated vs Control Over Time

Interactive line visualization

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Effect by Period (Event Study)

Interactive line_with_band visualization

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The Difference-in-Differences 2x2

Interactive table visualization

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Parallel Trends Check

Interactive table visualization

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AI Insights

Plain-English interpretation — what the numbers mean, what's significant, and what to do next.

The Question This Answers

Measure the incremental sales from switching advertising on in a subset of markets

Questions?

See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.

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