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Running hierarchical clustering — segments with a family tree analysis...
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Analyze another fileStandard-library analysis: agglomerative hierarchical clustering on standardized features. Unlike k-means, the full cluster tree is built first — structure at every scale — and only then cut, with the number of segments chosen by average silhouette width and cross-checked against the tree's own merge-height gaps. Ward.D2 linkage for compact interpretable groups, three linkages compared by cophenetic correlation, profiles as a z-score heatmap, a 2-D map, and every segment illustrated with named example rows. Works on any dataset: map 2 or more numeric columns plus a label column.
Interactive scatter visualization
Interactive scatter visualization
Interactive scatter visualization
Interactive heatmap visualization
Interactive table visualization
Plain-English interpretation — what the numbers mean, what's significant, and what to do next.
Segment customers when you don't want to pre-commit to a number of groups
See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.
Run any analysis on your own data — validated R analyses, interactive reports, AI insights, and PDF export.
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