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Hierarchical Clustering — segments with a family tree In Minutes

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Rows
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Numeric

Running hierarchical clustering — segments with a family tree analysis...

Running hierarchical clustering — segments with a family tree analysis...

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Sample Output

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What's in the report?

Standard-library analysis: agglomerative hierarchical clustering on standardized features. Unlike k-means, the full cluster tree is built first — structure at every scale — and only then cut, with the number of segments chosen by average silhouette width and cross-checked against the tree's own merge-height gaps. Ward.D2 linkage for compact interpretable groups, three linkages compared by cophenetic correlation, profiles as a z-score heatmap, a 2-D map, and every segment illustrated with named example rows. Works on any dataset: map 2 or more numeric columns plus a label column.

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Where the Tree Cuts

Interactive scatter visualization

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How Many Clusters?

Interactive scatter visualization

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Segment Map

Interactive scatter visualization

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Segment Profiles

Interactive heatmap visualization

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Segment Sizes

Interactive table visualization

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AI Insights

Plain-English interpretation — what the numbers mean, what's significant, and what to do next.

The Question This Answers

Segment customers when you don't want to pre-commit to a number of groups

Questions?

See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.

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