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Importance-Performance Gap Analysis In Minutes

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What's in the report?

Standard-library analysis: what matters most that we do worst? Classic Importance-Performance Analysis on survey data. Map your attribute satisfaction columns and either an importance rating per attribute or an overall satisfaction score, and get the four-quadrant map (Concentrate Here, Keep Up The Good Work, Low Priority, Possible Overkill), every attribute ranked by the size of its importance-performance gap, and a prioritized action list. When both stated importance and an overall score are available, both are computed and the disagreement between them is reported rather than one being picked silently — and because the quadrant boundary is a methodological choice, the analysis states the values it used and names every attribute that would move under the other convention.

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Importance vs Performance Map

Interactive scatter visualization

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Priority Ranking

Interactive horizontal_bar visualization

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Attribute Detail

Interactive table visualization

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Stated vs Derived Importance

Interactive table visualization

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Boundary Sensitivity

Interactive table visualization

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Prioritized Action List

Interactive table visualization

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AI Insights

Plain-English interpretation — what the numbers mean, what's significant, and what to do next.

The Question This Answers

Decide which service or product attributes to fix first from a customer satisfaction survey

Questions?

See our FAQ for details on pricing, data privacy, and how the analysis works. Every report includes a Methodology section showing the statistical test, assumptions checked, and diagnostics run.

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